Mobile Friendly Design
Over 50% of people on the internet at any given moment are using a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. This proves that your website needs to be not just viewable, but optimised for mobile devices.
Responsive web design ensures that no matter what device someone uses, your website delivers content in the most effective way. For complex website designs, custom mobile design may be necessary, however in no instance should mobile visitors be left with the standard desktop version. Desktop websites are awkward on mobile devices making it difficult to navigate menus, click links and find what users are searching for. Your website designer will be able to advise you as to whether responsive or a mobile site would be best for your particular situation.